Well I don't think that it's all to blame on end users who want free stuff. I don't know much about these things (so I risk sounding stupid now smiley: tongue) but I think that the main problem is that the industry got extremely powerful and puts its own profit above interests of artists. That's how we got to the situation that bands and artists who are not doing what they do primarily for money are at loss. Of course, awareness is the big factor, but that is something that should be dealt on an individual level and given the circumstances it should also apply to those who are heads of that business and not only to end users. So with the whole system as it is, people are trying to find alternative ways to get the music they want.
For instance, in Serbia (which is too small and insignificant market to be a representative example) where people are mostly poor, buying music legally is quite expensive. It is not something you earn in a day here. So there's no way for me (I'm just putting myself as an example) to buy all the music I like and want to have.
Don't get me wrong, it's not that I'm defending piracy that causes so much damage to the bands, I'm just trying to explain how things are here. Personally, I don't download music at all, I mostly listen to the radio stations or go to YouTube when I want to hear something in particular. But the result of my awareness is that I don't own a collection of music I love.